Business
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Customer Acquisition Cost (CAC) Explained: The Metric That Can Make or Break Your Business
Customer Acquisition Cost (CAC) is the lifeblood metric of any growth-focused business. It tells you the total sales and marketing cost required to acquire one paying customer. Ignoring it is like flying a plane without a fuel gauge—you might be moving, but you have no idea when you’ll crash. The Simple, Frightening Formula CAC = Total Sales
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From Side Hustle to Main Income: Knowing When (and How) to Make the Leap
Turning your side hustle into your full-time career is the modern dream. It’s the ultimate act of aligning your work with your passion and autonomy. But the leap from safety to self-employment is one of the most critical career decisions you’ll make. Here’s a structured guide to knowing when you’re ready and how to land safely. The 4-Point “Go/No-Go”